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Management Team Meet the Dataupia team

Management Team

A track record of success.

Dataupia is an emerging company led by an experienced management team with a track record of founding and building successful technology companies. Our vision is ambitious and has the potential to change the way the industry thinks of enterprise data management, while setting new standards in ease-of-use, total cost of ownership, and scalability. Let's meet the management team.

Foster Hinshaw, CEO and Founder

Foster Hinshaw, often referred to as the Father of Data Warehouse Appliances, brings a wealth of creative, technical, and operational expertise in both hardware and software to Dataupia. Foster is accomplished in designing and developing large, complex systems for both enterprise and departmental applications. Prior to Dataupia, Foster founded Netezza, a market leader in enterprise-class business intelligent appliances that successfully introduced a new category of data warehouse appliance to the market.

Prior to Netezza, Foster consulted to marquee clients on large data systems and eCommerce applications. His career also includes Y2K Practice Manager at Keane, Inc., Chief Financial Officer and Director of Information Systems at VideoGuide (now part of TV Guide), and strategic positions at a number of high tech and marketing consulting firms.

Always up for the challenge of proving a technology's potential, Foster was on the team that won the world's longest electric car race with a converted 1970 Hornet, one of two vehicles that crossed the finish line.

Foster has a B.S. and Masters in Engineering from Cornell University and an MBA from Harvard Business School.

High Tech All-Stars Foster Hinshaw Named All Star
by Mass High Tech
read more

Jonathan Saunders, COO and VP Sales

Jonathan Saunders joined Dataupia as VP International Operations, bringing with him extensive experience in growing businesses. Most recently Jonathan held the Managing Director position at QueryObject where he was responsible for establishing the International division for this US based software company.

Prior to Joining QueryObject, Jonathan headed up Thinking Machines as the President Director General (EMEA) in Paris successfully re-engineering the supercomputer operations into the Business Intelligence marketplace. He has also held senior positions within many IT and supercomputer companies in the UK, Germany, and Italy. Jonathan sits on the boards of several international companies.

Jeffrey Cooper, CFO

Jeffrey Cooper oversees all areas of finance and accounting at Dataupia. A certified public accountant with over 25 years of experience in the New England High Tech community Jeff has extensive experience in equity funding, acquisitions, business strategy and operations.

Since leaving his management position at Touche Ross & Co., Jeff has been either an advisor, consultant or employee of Northern Light Technology, mValent, Cymfony, Spinnaker Software, Practice Management Systems, divine Inc., Jetsoft and Energy Products Corp.

Jeff holds a B.S. in accounting from Northeastern University.

John O'Brien, Chief Technology Officer

John O'Brien oversees technology direction and product strategy at Dataupia. John specializes in large data warehouse systems architecture and strategy with a particular emphasis on the architecture and management of the ongoing growth and evolution of large-scale, real-time systems and processes. In this capacity, he is frequently a featured speaker and expert for The Data Warehouse Institute (TDWI).

Prior to joining Dataupia, John founded Zukeran Technologies, a data warehousing and business intelligence consulting firm. In his 20-year career, John has worked on and built some of the largest real-time data warehouses and decision support systems including Level 3 Communications, Sprint PCS, Southern California Edison and Bank of America.

John holds a B.S. in Engineering from California State University, Sacramento and an Executive MBA from the University of Colorado.


Tracy Taylor, VP Engineering

Tracy Taylor's thirty-year technical career's been built on two central themes--parallelism and complex storage systems--both critical to the appliance solution. His technical and managerial background includes expertise in distributed file systems, high availability systems, OS and internals of various DBMSs. Drawn to innovation, Tracy prototyped and led the development of the Multiplex concept built into Sybase IQ. Tracy has been awarded numerous patents in hierarchical storage and backup technology.

Prior to joining Dataupia, Tracy served in technical and leadership roles at Prime Computer, Sequoia, Epoch, Sybase, Predictive Networks, and EMC.