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FOR IMMEDIATE RELEASE

DATAUPIA EXPANDS MANAGEMENT TEAM; APPOINTS AMRITH KUMAR AS VICE PRESIDENT OF TECHNOLOGY AND PRODUCT DELIVERY

Management Team Expands to Address Rapid Customer Adoption of Dataupia Satori Server

Cambridge, Mass. - August 25, 2008 - Dataupia Corporation today announced that Amrith Kumar has joined the executive team as vice president of technology and product delivery. Amrith brings with him extensive experience in building customer satisfaction by delivering high-quality products that exceed customer expectations. His primary responsibility is to ensure the delivery of industry-leading technology solutions through a customer-focused product delivery team.

"Dataupia's commitment to the development of innovative technology that meets each customer's data needs stood out to me," said Amrith. "I am honored and excited to help further this objective, and I look forward to working with Dataupia customers to ensure they are gaining the most value from their data."

Amrith comes to Dataupia with more than 17 years of experience delivering industry- leading products for companies specializing in enterprise storage applications, fault tolerant high performance systems and massively parallel databases. Most recently, he served as director and general manager at Sepaton, where he was responsible for the development of the core VTL product. Prior to that, Amrith was the director of product development at Netezza, where he managed end-to-end product delivery for all customers and prospects.

"Amrith's expertise and background in product development and software engineering will only help strengthen our executive team," said Foster Hinshaw, chief executive officer, Dataupia. "He understands our goals and the value that our solution brings to businesses. As we work to provide companies with deeper access into their data universe, Amrith's insight will be invaluable."

The Dataupia™ Satori Server data management system is an all-in-one solution - server, storage and optimization software packaged as a data warehouse appliance. Dataupia's solution addresses business agility in multiple ways including adaptability pertaining to business and operational changes such as increased users or queries, as well as data-retention and data access regulation compliance. Specifically, the Dataupia Satori Server is designed to deliver persistent access to as much data as an organization needs, while allowing for massively parallel processing for complex joins, data exploration, point queries, interactive reporting functionality, and continuous and seamless scalability.

About Dataupia
Dataupia brings a strong record of industry leadership to addressing the growing gap between the massive volumes of stored data and the portion that a business can use to its benefit. By architecting specialized software and industry-standard hardware into a highly cost-effective and intelligent appliance, Dataupia's solution will amplify an organization's existing information systems to provide deeper access into their data universe and more comprehensive business insight.

Founded in 2005, Dataupia is backed by Polaris Venture Partners, Valhalla Partners, and Fairhaven Capital. Learn more at www.dataupia.com.

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CONTACTS:
Samantha Stone
Dataupia
(617) 301-8420
sstone@dataupia.com
Rachel Miller
SHIFT Communications
(617) 779-1856
dataupia@shiftcomm.com